Kids can start their day as an Elf Scout with a bowl of Kellogg's The Elf on the Shelf Vanilla Candy Cane Cookie Cereal with Marshmallows, the official cereal of the North Pole. Originally made to share with friends at Mrs. Claus's candy store, this special recipe is inspired by the tastiest sweets from the North Pole. This holiday season your family can enjoy a mix of red, star-shaped cereal pieces and red and white swirled marshmallows, bursting with the flavor of vanilla caramel. Each serving helps elves and kids get off to a strong start, whether heading to the North Pole or just up the local sledding hill, with a good source of 8 vitamins and minerals. The magical fun of Kellogg's The Elf on the Shelf Vanilla Candy Cane Cookie Cereal is a great addition to a full breakfast and anytime snack occasions. Just add your favorite milk or enjoy straight out of the box.